Advocacy

Brazil is the country with the world’s greatest biodiversity. It’s also the sorry world champion of deforestation. In 2020, since the beginning of the year, 2,644 km² (or 1,020 sq.mi) of Amazon have been destroyed. According to some scientists, the region has reached the tipping point. At this rate, The Amazon will become a savannah.

Humanity’s greatest scourge is our indifference. Regaining control of our own ecological impact is the first step towards transforming our environment and being able to persuade our governments and industry to react.

Awareness campaign of Envol Vert in 2013, focused on raising awareness about the Amazon deforestation caused by livestock farming for leather production.